Resume

Overview:

• Established and managed a successful digital marketing agency that provided end-to-end services, from web design and development to online marketing and SEO.
• Successfully acquired, serviced, and retained a diverse client base, delivering measurable business growth through tailored digital solutions.
• Commitment to developing and coaching young talent, providing mentorship and guidance to junior team members and new hires.
• Implemented training programs and one-on-one coaching sessions to support the growth and professional development of emerging talent.

Key Responsibilities:

1. Client Acquisition & Relationship Management:
   • • Client Acquisition: Developed and implemented strategies to attract and convert potential clients, including networking, referrals, and targeted outreach.
     • Client Onboarding: Conducted needs assessments to understand client goals, providing tailored proposals that align with their business objectives.
     • Client Relationship Management: Maintained strong client relationships through regular communication, reporting, and performance reviews, ensuring a high level of client satisfaction and retention.
2. Web Design & Development:
   • • Custom Web Design: Designed and developed responsive, SEO-friendly websites using WordPress, WooCommerce, and custom CMS solutions, tailored to each client’s brand and business needs.
     • E-commerce Solutions: Built and optimized e-commerce platforms, ensuring seamless user experiences, secure payment gateways, and effective product management.
     • Website Optimization: Implemented technical SEO best practices, improving site speed, mobile usability, and overall performance, leading to enhanced user engagement and search engine rankings.
3. SEO & SEM Management:
   • • SEO Strategy: Created and executed comprehensive SEO strategies, including keyword research, on-page optimization, link building, and technical audits, resulting in significant organic traffic growth and improved search rankings.
     • Content Development: Developed and optimized content strategies based on thorough keyword research, ensuring all content was aligned with SEO principles and client goals.
     • SEM Campaigns: Managed and optimized PPC campaigns on Google Ads and Bing Ads, achieving high ROI through continuous monitoring, A/B testing, and bid management.
4. Digital Marketing Execution:
   • • Content Marketing: Crafted and distributed high-quality content across various platforms, enhancing brand visibility and authority.
     • Social Media Marketing: Developed and managed social media strategies, increasing brand awareness and engagement on platforms such as Facebook, Instagram, and LinkedIn.
     • Email Marketing: Designed and executed email marketing campaigns, utilizing automation and segmentation to nurture leads and convert them into customers.
5. Data Analytics & Reporting:
   • • Performance Tracking: Utilized Google Analytics, SEMrush, and other tools to monitor website traffic, user behavior, and campaign effectiveness.
     • Reporting: Provided clients with detailed, data-driven reports, showcasing the impact of SEO, SEM, and digital marketing efforts on their business growth.

Key Achievements:

• • • Successfully increased organic traffic by up to 150% for multiple clients within 6 months through targeted SEO and content strategies.
    • Built and optimised websites, leading to a 30% average increase in client conversion rates and sales.

To develop & implement a QMS with the aim of attaining accreditation with the likes of Umalusi & DoE. Main Duties: Plan & develop our QMS. Flowchart & timeline the system. Develop policies & procedures. To develop, implement & carry out an internal audit plan.

In between studying and relevant jobs mentioned here – I worked locally & overseas – doing various jobs from waitressing, through to temp/secretarial and on to becoming a  learnership officer developing a QMS for the college I worked for and  in line with DoE & Umalusi requirements.

Two year diploma in multimedia design which is combination of various media formats from print, graphics, web, sound & animation.